Aisin Philosophy
The Aisin Group Philosophy sits at the core of how we run the company, defining our purpose and mission. Its aim is to keep delivering new value to our people, our customers, and society, while helping build a sustainable future.
Inspiring "movement", creating tomorrow.
Menggerakkan "pergerakan", menciptakan hari esok.
Brand
Aisin Seiki and its subsidiary Aisin AW merged operations on April 1, 2021, making a fresh start as Aisin Corporation. Our logo and brand slogan express our hopes, ideas, and determination to realize the brand we aim to be.
Logo
Our corporate logo embodies the philosophy “Inspiring ‘movement’, creating tomorrow”. The broad, rounded top of the typeface stands for unity — the whole Aisin Group moving together toward bigger goals. The soft curves reflect our hope for a beautiful future earth, while the italic text and streamlined accents express the energy of our people pursuing their dreams.
We Touch the Future
“We” refers to the entire Aisin Group, united by every employee's dream of creating a safe and comfortable future for all. “Touch” signals our determination to keep dreaming of a beautiful future earth and to reach out and change that future with our own hands. The slogan captures the essence of our ideals and resolve.
